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Free shipping above Rs 2,999
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Handwoven, never power-loom

✦Free shipping above Rs 2,999✦5-day easy returns✦Cash on delivery across India✦Handwoven, never power-loom✦Free shipping above Rs 2,999✦5-day easy returns✦Cash on delivery across India✦Handwoven, never power-loom

Direct Factory

Handwoven sarees, chosen with care

road no 43a,i zone sachin gidc ,394230
+91 99258 45541
care@directfactory.in

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The journal

New weaves, first look

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© 2026 Direct Factory

Every saree is handwoven. Slight irregularities in weave and colour are the mark of a handloom, not a defect.

The journal: weavers | Direct Factory

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The journal

The journal

How to buy, wear and keep a handloom saree - and where ours come from.

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Buying guide1
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Where our sarees come from: five weaving clusters
Kanchipuram, Varanasi, Chanderi, Maheshwar and Phulia - what each cluster makes and why it matters who you buy from.
19 Sept 2026 · 7 min read